Release of oxytocin increases compassion and trust
Oxytocin goes by many names, the hug hormone, cuddle chemical or the love molecule. Oxytocin has gained attention with its associated release in the body following social physical contact such as hugging. In particular, studies by Paul Zak 1, who recommends eight hugs a day, has shown the beneficial effects of oxytocin release from the power of a 10 second hug or 10 minutes of holding hands can linger up to 20 minutes.
Aside from its key role in reproduction, several health benefits have been linked to the release of oxytocin which include, an improved immune system, decrease blood pressure, increase compassion and social bonding.
The power of oxytocin has also found its way into the business world. Knowing the social benefits that accompany the release of the hormone, companies are looking at a various strategies to promote employee cooperation and trust in team building and group projects.
For those that cannot get their daily dose of hugs, there are other ways to achieve greater trust and compassion through the power of oxytocin. Three of these include the use of social media, massage and owning a pet.
Social Media
Beneficial but cannot replace the real thing
Many have criticised the use of the cell phone and related applications for a drop in human interactions. On the surface it appears to have led to a decline in face-to-face encounters with friends and family.
However the use of social media applications and the ability to reach out through text messages, an emoji or the ‘like’ button actually have a measur- able effect on oxytocin levels and health benefits.
Social media does have value, but the health benefits are not all created equal. Texting has value, but an email is better. From there, greater social value can be measured from the real voice in a telephone call, but even more valuable is video chatting. The champion of all of course is face-to- face interaction with a hug or two or three or….
Massage
Good for your muscles and social bonding
Massage is typically seen as a course of prevention and treatment for physical injuries. You can add it to the list of ways to promote the release of oxytocin and related health benefits.
Pets
Bonding with a pet produces oxytocin release
Anyone who has had a dog or cat can testify to the benefits of pet care. The act of petting and kissing your pet has a positive effect on oxytocin release.
“Getting a massage can be a substitute for a hug.”
Maintaining a level of social contact is essential to both our physical and social well being. As a start, develop a daily habit of physical contact when greeting friends and family members. If a hug is out of your comfort zone try at least a good handshake or high-five. During the rest of your day you can promote oxytocin release with social media, a massage or bonding with your pet.
Resources
1. Burkeman, Oliver (July 15, 2012) Meet 'Dr Love', the scientist
exploring what makes people good or evil. <https://www.the
guardian.com/science/2012/jul/15/interview-dr-love-paul-zak>